Control Variables in Marketing Research
نویسندگان
چکیده
منابع مشابه
Fake Variables in research
In each journal, the editorial board receives many articles but more than 70% of them are rejected. This happens because there is no real correlation among the variables in these articles or the variables and perceived relations are fake, which means playing with the variables nonexistent in reality. This rejection occurs mainly as a result of the researchers' misinterpretation of the interdisc...
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ژورنال
عنوان ژورنال: Marketing ZFP
سال: 2018
ISSN: 0344-1369
DOI: 10.15358/0344-1369-2018-2-26